Top Four Benefits of ATMs at Your Business
Marketing your business to consumers is normally a big part of operating a successful business. The plans that you devise to promote your company to others may or may not work as well as you may think. In some of these cases, you will need to go back to the drawing board to find a marketing scheme that will increase your sales and your profits. Fortunately, you can be very creative in many cases, which leads to you seeking out new opportunities for your business that you may not have recognized before. Hence, in your request to find viable marketing options, you may want to check out the benefits of opening up your physical and brick and mortar operations to the possibilities of increasing sales via the use of ATMs at your business.
1. Merchant Experiences an Increase in Foot Traffic
One of the most significant advantages of using ATMs as a marketing ploy is the fact that they attract people to the store, especially when they have been advertised and promoted effectively. The people in the neighborhood and surrounding areas will become knowledgeable about their existence and will visit your store to use them. For instance, when the ATM is located inside the store, these people can also become potential customers after they make their financial transactions.
2. ATM Machines Increased Sales
Based on studies and research that has recently done, the customers that make these withdrawals are much more subject to be paying customers before they leave. For instance, it is very likely that the withdrawals that they make will allow them to have the spending power that they need to make purchases. In some cases, they may even spend as much as 25% of the withdrawal that they made inside of many atm machines hoboken nj store.
3. Reduced Card Fees
When merchants install these machines on their property, there are other benefits associated with these kinds of business deals. For instance, when an ATM is installed, the merchant will begin to increase their sales transactions on a regular basis and this increase will also begin to reduce credit card and debit fees paid on each because of the added volume.
4. Customer Retention
The convenience of having an ATM on your property has a number of benefits that may not be so apparent at first. This is because there are benefits that are inherent from the added convenience that it will give to your customers. For instance, if the customer does not have the cash on hand to pay for a particular item, they may not be able to pay for their purchases until they can obtain the money. On the other hand, if the ATM is readily available on site, they can obtain the cash that they need to complete their payments. Having said this, this is an excellent way to prevent the loss of sales and ways to increase customer retention.